Search Engine Optimistaion

web site design search engine optimisation

What you need to know about Search Engine Optimisation

Search Engine Optimisation (SEO) is defined as the activity of making sure that a website can be located on search engines for words or phrases that relate to the website’s offering. As Adam Audette said, “The days of SEO being a game outsmarting algorithms are over. Today, content strategy and valuable, sustainable strategies are essential, not just tricks and links.”

SEO is an intricate process and there are no quick fixes or a one-size-fits-all approach. Here are some of the core concepts that SEO is all about and how it will impact your search engine performance.

Content is king, but it needs to be a good ruler

Content marketing has become a big thing in the world of online marketing. This can be attributed to Google’s algorithm that now penalises low-quality content. This is why quality over quantity still rings true. A good way of understanding the relationship between search engine optimisation and content marketing is that SEO states the requirements, where content marketing fulfils those requirements.

You can’t have one without the other. SEO demands that you have content. SEO can’t possibly exist without content. A big part of optimising your content is to choose effective keywords and bring that into your content. Your keywords need to be employed strategically throughout your content to get the best results.

Speed it up

As previously mentioned, Google doesn’t like anything low quality. The same goes for the quality of a website. For many users, speed counts as a requirement for quality. A slow website doesn’t scream high quality.

This in turn influences your SEO ranking. Slow pages and websites won’t rank as high. Furthermore, if your website has a fast response time, it will also lead to a better experience for your user. This in turn, can also lead to lower bounce rates, which will also increase your optimisation. The point therefor remains – your website needs to load efficiently.

Link it back

Another aspect of SEO that many use, is link building. This is the method of getting hyperlinks from other websites to point to your own website. There are two ways that the search engines use links: Either to find new web pages or to help the search engine decide how well a page should rank in the results .Quality links can be very hard to achieve, although it may be very beneficial in the end.

Speak social

Social media can be a fundamental part that makes up your SEO strategy. Similar to links, quality counts a lot when it comes to social shares, but being shared widely on social networks can still be useful. Creating brand awareness through social media can be hugely beneficial to your business.

As a business, being engaging and participating on social media sites can be an important aspect of your business. Building a network that can assist in sharing your content, and ultimately your brand, is essential in today’s digital age.

Navigating the world of Search Engine Optimisation

Need some help to navigate the big world of SEO? Search Engine Optimisation is an intricate process that takes long-term commitment… but with Web Shack, we’re in it for the long haul!

Eazi-Web Website Design now offers content management and SEO services. Find out more by popping us an e-mail at info@eazi-web.co.za

2018 is Here

2018: Website design trends

Another year has come and gone, and when this happens, it’s always exciting to see what the new year might have in store for us. Although no one can know for sure what 2018 may hold, in the world of digital, it’s very important to think ahead. We think there are a few trends that will continue to dominate the website design space as well as some new trends that will certainly make 2018 a memorable year for website design trends.

From balancing a website’s aesthetics with its functionality to ensuring user engagement, here are some website design trends for 2018 to keep track of if you want your business to remain relevant:

Progressive Web Apps

With the rise in popularity of cellular devices, it may come as no surprise that apps make up a large portion of the time spent on mobile media. And don’t think for one second that website designers like us don’t notice. We picked up on an important trend that is happening, blending the best of web and app behaviours.

This hybrid creation is referred to as a Progressive Web App. We are sure that in the new year, there will be a trend in businesses upgrading websites to add elements such as animated page transitions, splash screens and push notifications.

Increase in Artificial Intelligence (AI)

In 2017, we saw tremendous growth in the use of artificial intelligence (AI) and machine learning. Because of AI assistants like Siri, people are now less intimidated by this technology and more comfortable to converse with machines.  So, it may not be surprising that a prediction for website design includes the use of AI tools by web developers all over the world.

We predict that as AI and machine learning continues to advance, we’ll start to see them make their way into web design in many new and advanced ways.

Always back to responsive

Responsive design is all about making sure that your website is designed in a way that it resizes to look appealing across multiple screen sizes. This may not sound that important, but think how frustrated you’ve been when a website isn’t displaying correctly on your phone.

While this trend is not necessarily new, responsive design is now more than a trend – it has become a principle. Although it’s been around for a number of years, we predict that the importance of responsive design will be highlighted by its growing need.

Bright and vibrant

Another upcoming trend we predict for 2018 is the increase in bright, bold colours for website design. These bold colours will be complemented with modern, bold fonts to make sure that the website creates a statement. Websites need to capture the attention of the visitor quickly and going with vibrant colours is definitely one of the ways to achieve this. This colourful trend can be attributed to technological advances in monitors and devices that boast screens that are more suitable for reproducing richer colours.

Mobile First

Did you know that mobile browsing has now officially surpassed desktop browsing? In this modern age we’re living in, everyone is now effectively carrying a computer in their pocket, constantly connecting them to the world of the web.

Website design for mobile has grown a lot in the last few years. Consequently, Google is rolling out its new Mobile First Index in 2018, which means they are placing a lot more importance on the mobile version of your website by making it the first to be seen in the search results. This means that having a mobile-friendly website design is no longer an option, it is absolutely crucial.

To start the year for your business with a bang, please email info@eazi-web.co.za or contact us on (021) 839 4775. Alternatively visit our website

Outsourcing

Despite all the hyped up “do it yourself” solutions on the internet, we believe that business owners want to outsource the web design, support and hosting aspects of their business to a competent company with whom they can establish a relationship, and upon who they can call upon when there is an issue to be updated or fixed immediately.

As a business owner, you don’t want to be bogged down with the hassle of building, maintaining and servicing your own website, hosting and email accounts. This is a highly specialized and technical area, and although you think you may be saving money in the process, the reality is often the opposite!

Modern web design is a highly adaptable, technical and time consuming process. The market is very competitive and always keeps evolving. Keeping up with this takes time out of your day which could have been better spend focusing on other aspects of your business where your expertise lies.

So unless you are a web designer, you would be well advised to stay away and outsource this process to experts. Eazi-Web is such an expert company with a proven track record; to whom you can outsource your website, email and hosting worries and have peace of mind that we have you covered while you get on with business.

CONTACT US

time is money

Website Design

Active Web Design
Is now an essential aspect of any website, it allows your website to resize automatically across all devices and browsers optimising your user experience and interaction.

Google and other search engines have increasingly placed emphasis on the mobile friendly aspects of website design. Eazi-web is one of the foremost proponents of active website design in Cape Town.

A active design website works properly on any device, obviating the need to manage different websites or apps or mobile websites. With active web design, your website can literally become the mobile app for your business. In addition you can choose which website components you want to deploy for mobile.

Domain Hosting

We create and host everything from your web domain to email addresses and offer various different hosting packages. From Basic domain creation and hosting packages to Managed and Self-managed servers, we’ve got you covered at an affordable price.

Our Packages are as follows:

  • Basic Hosting Plan
  • Standard Hosting Plan
  • Advanced Hosting Plan
  • Master Hosting Plan
  • Volume Hosting Plan
  • Managed Server
  • Self-Managed Server

CONTACT US now to set up the ideal package for your business.

IT Support

We provide high quality IT services at an affordable price while at the same time simplifying the support process. We strive to deliver IT support as a proactive service which in turn will result in decreased downtime for your organisation.

IT Services Offered:

  • Network Monitoring Software
  • Day-to-day support and management
  • Fault finding
  • New hardware or desktop platforms support and installations
  • Printer and peripherals support and installations
  • Server setups and maintenance
  • Setting up of backup solutions to meet the requirements of the company
  • Networking services
  • Office 365
  • Licensing of Microsoft Products

CONTACT US for a Free Consultation at your office or place of business

 

SEO and Website Marketing

SEO is required is you want natural rankings, these are the first ten results Google displays below the ads, also known as SERP’s.

There are two areas, on-page and off-page. On-page refers to the website pages themselves and has to do with tags, descriptions, keywords, semantically related words and internal linking of the website. All of this as a unit works together as on-page optimisation. Each page has it’s own optimisation based on the keyword it has to rank for.

Please take note, a website does not rank, pages of a website are seen as individual units and rand for the keyword they are optimised for.

Off-page optimisation is what is done externally. These include link building from other websites, social signals, bookmarks, Web 2.0 links and so on. These links built to your website from other quality websites improves your Domain Authority and Page Authority. There are more indicators but these two carry the most weight.

These links to your site have to be built over time for long lasting results. Doing it too quickly leads to endless problems.

SEO is an ongoing process, it does not have an end point. If you get page one positions there is always someone else who also wants that position, you have to keep working at it to retain your position.

CONTACT US for a Free, No Obligation consultation